Wobbly & Co. founders surrounded by colorful toys in their studio
Founded 2018
Our Story

We Started Wobbly Because Kids Deserve Better Toys

Back in 2018, Sam and Maya — two parents frustrated by plastic toys that broke by Tuesday — cleared out their garage, ordered a lathe, and started carving. They wanted toys that felt like heirlooms, not landfill.

Every product in our range is tested in the most demanding lab we know: our own living room, with our own kids. If it doesn't spark genuine curiosity and hold up to a toddler's full enthusiasm, it doesn't make the cut.

Today, Wobbly & Co. brings beautifully crafted, imaginative toys to families across the country — still with that same obsession over materials, safety, and joy that started it all in a garage in 2018.

4.8 avg rating
Non-toxic, certified safe
Free returns within 30 days

What We Stand For

Three Pillars We'll Never Compromise

At Wobbly & Co., the toys we sell reflect the values we hold. These three commitments sit at the heart of every product decision we make.

Certified Safe

Safe First

Every Wobbly & Co. toy meets ASTM F963 and EN71 safety standards — the toughest in the US and EU — before it ever reaches little hands. We partner with independent third-party labs to test materials, finishes, and structural integrity on every single product.

Expert Reviewed

Play With Purpose

Our product team works directly with qualified child development specialists to review every toy before it joins our range. We ask the hard questions — does this build a real skill, spark genuine curiosity, or grow with the child?

Eco Conscious

Planet Friendly

30% of our range is crafted from recycled or sustainably sourced materials — and we're growing that number every season. From FSC-certified wood to non-toxic water-based paints, we design toys that are kind to kids and the world they'll inherit.

Questions about our standards? Reach out to our team — we publish full test certificates on request.

50,000+Happy Families
300+Curated Products
4.9★Average Rating
6 Yearsof Play Expertise

Trusted by parents and caregivers across all 50 states — and growing every day.

Rated 4.9/5 across 2,800+ verified reviews
Wobbly & Co.

Toys That Spark Real Imagination — made for the curious, the brave, and the wonderfully wobbly.

Get in Touch

© 2026 Wobbly & Co. All rights reserved.

Made with ♥ for curious kids everywhere.