Legal

Cookie Policy

Last updated: 1 January 2026  ·  Effective immediately

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help sites remember your preferences, keep you logged in, and understand how you interact with pages. Cookies cannot run programs or deliver viruses — they are simply tiny data files.

We use both first-party cookies (set by Wobbly & Co. directly) and third-party cookies (set by trusted partners). Cookies may be session cookies (deleted when you close your browser) or persistent cookies (stored for a set period).

2. Types of Cookies We Use

Strictly Necessary

Always On

These cookies are essential for the website to function. Without them, services such as the shopping cart, checkout and account login cannot work. They cannot be disabled.

  • Shopping cart session storage
  • User authentication token
  • Security / CSRF protection
  • Cookie consent preference record

Analytics & Performance

Optional

These cookies help us understand how visitors use our site — which pages are popular, how long people browse, and where they come from. All data is aggregated and anonymised.

  • Google Analytics 4 — page views, session duration, traffic sources (data anonymised)
  • Internal A/B testing cookies for layout experiments
  • Error monitoring (crash reports, broken pages)

Marketing & Personalisation

Optional

These cookies are used to show you relevant ads and promotions on other websites and social platforms. They also allow us to measure campaign effectiveness.

  • Google Ads / Google Tag Manager — conversion tracking and remarketing
  • Meta Pixel (Facebook/Instagram) — social media advertising audiences
  • Wishlist and recently-viewed product personalisation

3. Why We Use Cookies

We use cookies to:

  • Keep your shopping cart intact as you browse
  • Remember your login so you don't need to sign in on every visit
  • Understand which products and pages are most useful to our customers
  • Improve site speed and stability
  • Show you relevant promotions and avoid showing you ads you've already seen
  • Comply with legal obligations (e.g. recording your consent)

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Each third party has its own privacy and cookie policy:

ProviderPurposeMore Info
Google AnalyticsWebsite analytics & performancePrivacy Policy ↗
Google Ads / GTagAd conversion tracking & remarketingPrivacy Policy ↗
Meta PixelSocial advertising & audience matchingPrivacy Policy ↗
StripeSecure payment processingPrivacy Policy ↗

5. How to Manage & Disable Cookies

You are in control. You can manage cookie preferences in several ways:

  • Cookie banner: When you first visit Wobbly & Co., our consent banner lets you accept, reject or customise optional cookies. You can change your choices at any time by clearing cookies and revisiting the site.
  • Browser settings: Most browsers let you block or delete cookies. Visit your browser's help section — search "manage cookies in [browser name]". Note: disabling strictly necessary cookies will break core site features.
  • Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on.
  • Ad personalisation: Opt out via YourAdChoices or Your Online Choices (EU).
Note: Disabling optional cookies will not affect your ability to browse or shop on wobblyandco.com, but some personalised features may be unavailable.

6. Your Consent

When you first visit our site, we will ask for your consent to set optional analytics and marketing cookies. Strictly necessary cookies do not require consent as they are essential to provide you with the service you have requested.

By clicking "Accept All" on our cookie banner, you consent to the use of all cookies described in this policy. You may withdraw consent at any time by adjusting your browser settings or clearing cookies — doing so will not affect the lawfulness of processing based on your prior consent.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal, operational or regulatory reasons. When we make changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically. Continued use of our site after changes are published constitutes your acceptance of the updated policy.

Questions About Cookies?

If you have any questions about how Wobbly & Co. uses cookies or wish to exercise your rights, please reach out:

Wobbly & Co.

14 Toy Lane, Brightfield, London, EC1A 4PP, United Kingdom

Email: privacy@wobblyandco.com

Phone: +44 (0)20 7123 4567

Wobbly & Co.

Toys That Spark Real Imagination — made for the curious, the brave, and the wonderfully wobbly.

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© 2026 Wobbly & Co. All rights reserved.

Made with ♥ for curious kids everywhere.